It’s 1976, Texas borderland.  Outlaw country music.  Cocaine glitz.  Too many guns.  Rodeo.

An aging bullrider who never hit it big gets his chance at the legendary Brahma’s Crown Championship Rodeo.  Only, he’s been hired by a renegade cowboy mafia to throw himself off a bull in a plot to steal the rodeo winnings.

Ten Dollar Man looks back at the age of decadence and farm foreclosures, combining widescreen western spectacle with southern crime-drama.  We call it rodeo-noir.